Killara & Rosebay Plumbing has more than 30 years of experience with plumbers that are licensed, certified, and members of the Master Plumbers Association.
The company's visual identity had become inconsistent and outdated. Their marketing materials had become conflicting with one another that a need to establish a visual guideline had been recognized.
With 'Plumbing peace of mind' as brand positioning, my approach to creating the identity was to establish a feel of trust between them and their clients. I had to change the entirety of the logo improving the overall visual impact.
I also created alternate logos specific to the area they are servicing.
I chose line as the primary graphic element. Rolled out across multiple marketing materials, it improved the overall visual style and created a cohesive brand identity.