As part of Gimmie's rebranding, we created a series of videos to sit on multiple platforms. I've had the opportunity to help explain Gimmie as a platform through motion in order to grow the brand's presence. 
We created a set of characters that represents the majority of the customers. A phonetic chart was also set up to be used for lipsyncing the characters.
To empathize with most of the customers, I did short testimonial videos addressing their usual concerns in acquiring new products.
We created multiple videos to sit on multiple platforms. 

Cinema
Social media
6-sec bumper ads for YouTube
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