The GCard team reached out to me to revamp their brand style guide. The brief was to make sure the brand is luxurious enough for its customers and app users. Without touching the logo, I changed their main color from black to navy blue. The main font was also changed from Roboto to Playfair Display. I also made their branding rules leaner to make sure assets that will be created are aligned to the brand.
The overall result was a success. It made the brand more luxurious and the feedback is great.